The Mother of all Prize Fights

The Mother of all Prize Fights

“Our education system ignores the role of emotion in learning and decision-making.” Antonio Damasio

I don’t understand prizefighting. Why anyone would – whether a thriller in Manilla, a rumble in the jungle or happen’ in the hood – want to watch two human beings pound each other senseless is beyond me. And yet there is one prizefight that fascinates me. I look for it. I revel in it. This one Sony Ericsson T280i is not between individuals. It is rather within each of us. And it is truly a matter of life or death.

In This Corner

Occasionally a study comes along that makes me stand up and take notice. As you faithful readers know, I have for years championed the idea that Emotion creates Memory and that effective learning requires that the facilitator Evoke холодильники De Dietrich Emotion. That tenet is in fact one of my eight Learnertainment® principles.

A new study was reported in the August 6, 2006 USA Today www.usatoday.com. The study was conducted by the Benedetto De Martino of University College London. He and his colleagues found that emotion rules decision-making.

Quoting the article directly:

“The brain images revealed the amygdala, a neural region that processes strong negative emotions such as fear, fired up vigorously in response to Цифровые фотоаппараты Canon each two-second (on average) gambling decision. Where people resisted the framing effect, a
brain region connected to positive emotions such as empathy, and another that activates whenever people face choices, lit up as well, seeming to duke it out over the decision.”

Also quoted in the article was neuroscientist Antonio Damasio of the University of Southern California. He stated, “People who lack emotions because of brain injuries often have difficulty making decisions at all. проекторы лампы NEC The brain stores emotional memories of past decisions, and those are what drive people’s choices in life. What makes you and me ‘rational’ is not suppressing our emotions, but tempering them in a positive way.”

As I reported in my book Show Biz Training, regions of the right hemisphere are concerned with the negative aspects of emotion where other regions in the left автосигнализации Hyundai hemisphere are more likely to process positive emotions. Fortunately for educators, the negatively focused right hemisphere is also easily pleased and distracted холодильники Bosch by entertaining content.

The implications of this information for learning are huge. If these experts are correct, and I believe they are, people cannot learn in the absence of emotion. And, given that emotion is always present in the healthy person, and indeed determines what decision that person makes, then emotion cannot be ignored in the classroom. It follows that it is incumbent on all learning professionals to put forth a positive emotional environment in learning. Stimulating content, enjoyable moments, eye catching visuals, warm and emotive auditory cues are all vital tools for soliciting these moments.

Come Out Fighting

Entertainment techniques are extremely helpful for learning because they encompasses the application of emotion, comedy, props, suggestion, music, multiple perspectives, storytelling staging and acting. For, when the brain’s negative seeking emotive center aren’t positively engaged, then, as this study suggests, the negative emotional impulses, which are always present, will fight for and win supremacy. Learning professionals should pour all their energy into insuring that positive emotion is in their corner. For, considering the stakes, this truly can be called the mother of all prizefights. It is our very own battle in the brain.

Marketing Myth #2: It Is Not Important To Know What You Don’t Know

This is the most холодильники Elecrolux pervasive, far-reaching and detrimental marketing myth of them all! It is an equal-opportunity fantasy whose believers are corporate CEOs; entrepreneurs; male and female; young and old; rich Nokia 7610 and poor; tall and short; moms and pops; etc.

It is also the most difficult варочные панели Candy one to correct because the “patient” doesn’t know he/she is ill! It serves as the foundation for prejudice, ignorance and failure and influences all of the sufferer’s decisions and behaviors – personally and professionally.

Ironically, this myth often serves as the very basis for becoming an entrepreneur in the first place. Michael Gerber, in his classic book, “The E-Myth”, says that most small businesses are started by technicians (folks who are proficient at some skill) who have an entrepreneurial “seizure”.

Just because they know how to do the work of the business does not mean that they know how to run a business that does that work. For example, just because a hair stylist knows how to cut hair, does not mean he/she can run a hair styling business.

This is a classic case of not knowing what you don’t know. For instance, any business run in the акустические системы Usher U.S. today has to understand how the following business requirements (just to name a few) impact them and how they must comply on a daily/monthly/yearly basis:

• Payroll taxes
• Workmen’s compensation
• Local and State Income Tax Laws
• Local and State Sales Tax Laws
• Business Licensing
• Profit and Loss Statements
• Overhead Expenses
• Financial Reporting Requirements
• Employee Management
• Human Resource Regulations
• OSHA Regulations
• Social Security, Medicare Benefits
• Withholding Taxes
• Actual costs of running a business
• Quarterly Tax Payments

The problem arises when technicians assume that all they need to know is the work of the business, not how to run a business. The actual costs of owning and operating your own company are far greater than the expenses associated with your rent, office furniture, utilities, etc.

Because of this many small business owners never earn a true profit…one that allows their business to grow, and provide them sufficient income to enjoy the lifestyle they envisioned when they began. Essentially, they’ve traded one job for another. Before they collected a paycheck, now they must earn a profit… the two are not the same. They are responsible for paying themselves and well as all of their other business partners – federal, state, city, and local governments; city municipalities; employees; suppliers, etc.

Herein lays the trap… Most entrepreneurs do not know what they коммуникаторы MDA don’t know and go into their business thinking “I’m